Amici Italian Grill & Lounge

We build scalable, secure, and high-performance digital products that drive business transformation.

amichi

Amici Italian Grill & Lounge is a premium culinary destination specializing in authentic Italian cuisine with a modern twist.

They provide high-end dining experiences, catering services, and a vibrant lounge atmosphere for both business and leisure.

The Motivation

The client needed to modernize their digital interface to match the high-end quality of their physical location.

Legacy Context

The client needed to modernize their digital interface to match the high-end quality of their physical location.

Target Audience

"Food enthusiasts, corporate professionals, and families seeking premium Italian dining in the Calgary area."

High Order Friction

Customers struggled with non-responsive menus, leading to a 35% drop-off rate during mobile browsing.

Legacy Tech Debt

The old site was built on an unmaintained CMS, making it vulnerable to security risks and slow to update.

Commission Leaks

Heavily reliant on 3rd party apps, losing 30% of revenue to high commission fees per delivery.

Conversion Growth

30% Increase in direct online orders

Speed Optimization

Lighthouse performance score of 95+

Brand Cohesion

100% Alignment between physical and digital luxury

Data-Driven
Decision Making.

They provide high-end dining experiences, catering services, and a vibrant lounge atmosphere for both business and leisure.

A card-based modular system that mimics a high-end physical menu, optimized for quick thumb-scrolling and single-tap actions.

Strategy

  • Market Analysis
  • Brand Positioning
  • Digital Roadmap

UI/UX Design

  • Design Systems
  • Prototyping
  • User Testing

Development

  • React Frontend
  • Headless CMS
  • API Integration

Infrastructure

  • AWS Cloud
  • CI/CD Pipelines
  • WAF Security

frontend

Html, Laravel, Bootstrap, Js

backend

Laravel, AJAX

database

Mysql

tools

Figma, GitHub

01

Discovery
Deep technical audit and user persona mapping sessions.

02

Design
High-fidelity prototyping and custom design system build.

03

Engineering
Agile sprints focusing on the core ordering engine.

04

Testing
Load testing and rigorous security penetration audits.

05

Launch
Phased deployment with real-time telemetry monitoring.

Measuring The Success.

Management reported a significant reduction in booking errors and a noticeable increase in positive customer reviews regarding the new digital experience.

+45%

Online Revenue

3.2x

Mobile Conversions

0.4s

Page Load Time

Eliminated 3rd party commission leakage
Reduced staff phone time by 4 hours daily
Improved local SEO ranking to #1 position

"Calgary Web Designers didn't just build a website; they engineered a revenue-generating asset that has transformed our entire operational flow."

Enzo Moretti

Engineered For Longevity.

The Amici project stands as a testament to the power of custom engineering in the hospitality sector. By focusing on performance and user friction, we created a platform that pays for itself monthly through commission savings.

Long-Term Value

The modular architecture ensures that Amici can scale their digital presence to new locations with minimal overhead and 100% brand consistency.

conclusion

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    Studio 2115 27 Ave NE, BAY 1, Suite 201, Calgary, AB T2E 7E4